Benefits
-Explore consumers with a varied interest in media; whether be it those who enjoy listening to podcasts on the radio, or those that are always "on-the-go", so can access the site as an app (e.g. listening to CNN sport live whilst on the treadmill at the gym)
-The choice available to those consumers is vast. Almost anything they wish to watch or listen to will be attainable and with a simple click of a button, they can stream it
-We are also welcome to suggestions; if there is an aspect of media that is unavailable, then our team will examine this and explore if we can indeed add this to our platform
Risks
-Hackers and copycats: obviously with such a unique and brilliant concept, many others will try and steal our purpose. Therefore we must ensure we have the highest security measures in tact, such that our source code cannot be accessed and any copycats must pay licensing fees to us
-If there is a fault with the internet connection, the consumer will be unable to stream or download immediately
The Technological Factor (SLEPT ANALYSIS):
Technology is constantly changing, and businesses must manage
and incorporate new technologies to survive. The internet has demonstrated that
those firms who ignore technology risk alienating customers. However, investing
in technology is expensive and therefore, firms must spend their money wisely. Studies
have shown that businesses who invest research and development can often gain a
big advantage. for that reason this entrepreneur project would rely greatly on
the technological aspect as one of the main factors of the SLEPT analysis.
We will offer the following:
-
A mobile software that is compatible with Mac and Android
systems.
-
Free texts obtained from the learned knowledge
provided by customers behaviors.
-
The content offered by this enterprise will not only include
movies and TV series (sorted by its genres) but also live streaming sport games
(different kinds, depends on customer’s order), World News (again, depends on customers’
channel/Network request), Entertainment events such as the Oscars, Golden
Globes, TV night Shows… etc.
-
Technological upgrade must take place on the mobile
software constantly on a pre-scheduled basis.
-
Integrating customers’ behavior by implementing artificial
intelligence algorithms designed specially to make the application as user
friendly as possible.
More Technological Analysis for the Internet TV project:
Some factors that cause company's actual results to differ
materially from the expected results are as follows:
1- The
effectiveness of company's advertising, marketing and promotional programs. The
new technology of internet and television which use special effects for
advertising through media. They make some products look attractive. This helps
in selling of the products. This advertising makes the product attractive. This
technology is being used in media to sell their products.
2-
Introduction of cans softwares
have increased sales for other companie.
3-
As the technology is getting
advanced there has been introduction of new legal and illegal streaming
providers all the time. Due to introduction of this phenomenon the production
of this company should increase tremendously in terms of services and features to
make it as tempting as possible for customers to use our product.
__________________________________________________________________
Organisations needs
strategy in order to remain competitive and strategy needs to be driven by the
future of the organisation which is the objective and the vision (Chaffey,
2011, p.275), for organisation to do strategy planning it needs to invest into the
right place.
Google is the most
used search engine and it is important to advertise using google so that more
people can discover our T.V product . Facebook is the second most visited in
the world with 500 million users.
THIS IS 7 TOP MOST
VISITED WEBSITE
1. Google -
Enables users to search the world’s information, including webpages, images,
and videos. Offers unique features and search technology.
2. Facebook - A social utility that connects people, to keep
up with friends, upload photos, share links and videos.
3. YouTube -
YouTube is a way to get your videos to the people who matter to you. Upload,
tag and share your videos worldwide!
4. Yahoo!
– A major internet portal and service provider offering search results, customizable
content, chatrooms, free e-mail, clubs, and pager.
5. Blogger -
Free, automated weblog publishing tool that sends updates to a site via FTP. (Owned by Google)
6. Baidu - The leading Chinese language search
engine, provides “simple and reliable” search experience, strong in Chinese
language and multi-media content including MP3 music and movies, the first to
offer WAP and PDA-based mobile search in China.
7. Wikipedia -
A free encyclopedia built collaboratively using wiki software. (Creative
Commons Attribution-ShareAlike License).
The following above analysis justify reason
for choosing google and face book for advertisement.
Pay per view in hotels:
Hotels is part of our sell side and it important to lock-in customer as part of
our strategy. Customers will be able to steam data using the Wi-Fi of the
hotels when lodging in their rooms and the enviroment.
_____________________________________________________________
In our group we are wholesalers taking
orders and delivering to retailers and ordering from distributors.
- The first problem we encounter as a group is not getting to work with all the group members.
- In the first week we received an Order of 10 from the retailers and we panic not to run out of stock and we double our order from the distributor which raises our stock and cost
- Week 15 the retailer ordered 30 and there was a delay from the distributor which made us out of stock. And left us with back orders
- At the end of week 20 we are out of stock with cost of £76 and back order of 3
- There was no adequate communication from the distributor and the two week delay does not help
(Wholesale inventory from the beer game)
THE
POSSIBLE SOLUTION
ü Know the demand: By studying the consumer
behaviour we can understand what to order from the distributor
ü Interact: Interaction with both the retailer
and the Distrubtor is vital and would help to reduce our cost
ü Communication: Communication is essential in
supply chain and this would have help with the stock level and cost.
- Explore the use of ICT applications in the supply chain, and relate their features to the problems you encountered
The technologies
that that can be use to solve the problem we encounter are(Radio-frequency identification) RFID and Electronic Data Interchange (EDI). The reasons are for the following:
BENEFIT OF RFID
·
The main
potential benefit is improving, efficiency, accuracy and security of both the
supply chain management and inventory management and also cost savings
·
Another
benefit for the use of RFID technology is its real time capability. RFID provide an accurate inventory database
enabling greater efficiency in shelf replenishing and forecasting and resulting
in less out of stock occurrences.
·
The use
of RFID will simplify the collection of information needed to drive category
management and retailers will not need suppliers to collect data for them and
this could further strengthen the retailer’s understanding of the category
management at the expense of the supplier
Watch this video link to understand how
RFID helps in supply chain
BENEFIT OF EDI
· 1- Reduce or
eliminate the need to send and receive paper purchase orders, invoices, and
other documents which are routinely exchanged between you and your trading
partners
· 2- Execute
transactions quickly via the internet
· 3- Improve
negotiating leverage with vendors by making it easier for them to do business
with
The analysis is clear. You seem to offer products on the basis of available technology which will also give the customer choice, whilst building profit for the company through different channels.
ReplyDeleteYou also rely on the stability and maturity of technology including social networking, mobile computing and electronic marketing. You can ask yourselves now if there are trends that the company needs to be aware of (i.e. cloud computing, tablet use) so as to modify their business models and in particular their revenue/advertising ones.
The background color could take you to the dark side of the force :)
Thanks for this post,
JR